Explain how marketers use the AIDA model and the hierarchy of effects model when making communication decisions.

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E-marketing

ISBN: 9781315506524

7th Edition

Authors: Judy Strauss, Raymond D Frost, Frost Raymond D

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Question Posted: Oct 08, 2024 06:01 AM

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Explain how marketers use the AIDA model and the hierarchy of effects model when making communication decisions.
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Explain how marketers use the AIDA model and the hierarchy of effects model when making communication decisions.

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E-marketing

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