How does the fact that MDS scales and plots data on a coordinate system make it useful

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How does the fact that MDS scales and plots data on a coordinate system make it useful in marketing?

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 13, 2023 08:22 AM

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How does the fact that MDS scales and plots data on a coordinate system make it useful

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MDS procedures are generally u...View the full answer

Marketing Research An Applied Orientation

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