If you were assigned the task of launching the Green Tea Kit Kat brand in your own

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If you were assigned the task of launching the Green Tea Kit Kat brand in your own region, how would you begin to frame the IMC? How would you identify your key target market, position the product, and establish your marketing objectives?

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 24, 2024 09:00 AM

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If you were assigned the task of launching the Green Tea Kit Kat brand in your own

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Integrated Advertising Promotion And Marketing Communications

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