In your own words describe each of the sampling methods listed in Figure 12.5. Suppose you are
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In your own words describe each of the sampling methods listed in Figure 12.5. Suppose you are a marketing intern for Maxwell House and that Maxwell House has developed three new flavors of coffees. Discuss the pros and cons of each method of sampling for Maxwell House coffee. Keep in mind that in addition to getting consumers to try the product, Maxwell House will also want to convince retailers to stock the coffee on its shelves.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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