Pick one of the following brands. Develop a meansends chain similar to the two that are shown

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Pick one of the following brands. Develop a means–ends chain similar to the two that are shown in this chapter.

a. Singapore’s BreadTalk Group (www.breadtalk

.com)

b. South Africa’s First National Bank (www.fnb

.co.za)

c. Dubai’s Orton Middle East (www.ortonmiddleeast

.com)

d. Finland’s Veen (www.veenwaters.com)

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 24, 2024 09:00 AM

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Pick one of the following brands. Develop a meansends chain similar to the two that are shown

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Integrated Advertising Promotion And Marketing Communications

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