Read the article titled MEPRAs Alex Malouf: A Year for Cause-Related Marketing at the Campaign Middle East
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Read the article titled “MEPRA’s Alex Malouf: ‘A Year for Cause-Related Marketing’” at the Campaign Middle East website (campaignme.com).37 What is the argument being made with respect to causerelated marketing? What advice would you give a business considering this approach? Would it work for all types of business?
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Sidharth Jain
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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