Select an advertisement with links to a Web site. Using the address, follow the link to the sites.

• Answer the following questions.

• How does the online brand compare to the offline execution?

• How user friendly is the site?

• Does the site offer online transactions?

• If so, how comfortable are you in using this service?

• What are the reasons for these feelings?

• Try ordering a brochure. How easy is this?

• Make a request for further information. How soon is this provided?

• Would you recommend this site to a friend? If so why, if not why not?

• How would you improve the site?