The Advertising Standards Authority (www.asa.org.uk) regulates advertising in all media in the United Kingdom and is responsible
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The Advertising Standards Authority (www.asa.org.uk)
regulates advertising in all media in the United Kingdom and is responsible for applying advertising codes.
They also handle complaints and check advertising to ensure they are not misleading, harmful, or offensive.
Each year, the ASA releases a list of the most complained-
about advertisements. Check their website and choose two from the top 10. Summarize the case and the outcome.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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