The Chic Shaque sells contemporary fashions, bedding, bath, gifts, and home dcor items in its 14 stores.

The Chic Shaque sells contemporary fashions, bedding, bath, gifts, and home décor items in its 14 stores. Explain each of the data coding processes of lifetime value, customer clusters, and location data tracking. For each coding method, describe how the Chic Shaque’s marketers could use the data coding process in their database marketing efforts.