To maintain a strong brand image, Imagine magazines’

marketing team decides to use a premium for each of its magazine brands. What type of premium would you suggest for Imagine for each of the target markets listed here? Which premium would you use?

Justify your answers.

a. Web designer (www.imagine-publishing.co.uk/

portfolio/magazines/WebDesigner)

b. Digital photographer (www.imaginepublishing.

co.uk/portfolio/magazines/

DigitalPhotographer)

c. Explore history (www.imagine-publishing.

co.uk/portfolio/magazines/explorehistory)

d. Play (www.imagine-publishing.co.uk/

portfolio/magazines/Play)