To support the UK launch of Sage Appliances, designed by the renowned chef Heston Blumenthal, the agency iD (www.idagency.com) recruited 40 in-store demonstrators. Their efforts succeeded in achieving 40,000 consumer interactions, 26,000 live demonstrations, and a 133 percent increase in sales.

Examine these other campaigns and summarize the tactics and the impact:

a. Levi Pop-Up Shop (www.idagency.com/work/

retail/levis)

b. Max Factor (www.idagency.com/work/retail/

maxfactor)

c. Nivea for Men (www.idagency.com/work/

retail/nivea-for-men)