Use the following data to calculate the appropriate percentages for a sales funnel efficiency analysis of a
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Use the following data to calculate the appropriate percentages for a sales funnel efficiency analysis of a banner ad campaign. The average click-through rate for banner ads is 0.5 percent. There were 40,000 visits/
impressions and 450 click-throughs. 260 browsed products on the website, 225 placed items in the shopping cart, 196 made a purchase, and 156 created accounts. Which areas would be of most concern to marketers? Why?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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