What are the main segmentation variables used in dividing the market? What impact do these variables have

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What are the main segmentation variables used in dividing the market? What impact do these variables have on:

• products • media choice

• offers • messages?

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Direct Marketing In Practice (Chartered Institute Of Marketing (Paperback))

ISBN: 391398

1st Edition

Authors: Matthew Housden Brian Thomas

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Question Posted: Oct 25, 2024 04:01 AM

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What are the main segmentation variables used in dividing the market? What impact do these variables have on: products media choice offers messages?
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What are the main segmentation variables used in dividing the market? What impact do these variables have

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Direct Marketing In Practice (Chartered Institute Of Marketing (Paperback))

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