What is meant by the MeansEnd Conceptualization of Components for Advertising Strategy (MECCAS) model?

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What is meant by the Means–End Conceptualization of Components for Advertising Strategy (MECCAS)

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 24, 2024 09:00 AM

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What is meant by the MeansEnd Conceptualization of Components for Advertising Strategy (MECCAS) model?
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What is meant by the MeansEnd Conceptualization of Components for Advertising Strategy (MECCAS) model?

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Integrated Advertising Promotion And Marketing Communications

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