What roles do emotions and logic play in the Spych approach to marketing communications?

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What roles do “emotions” and “logic” play in the Spych approach to marketing communications?

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

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Question Posted: Oct 25, 2024 04:00 AM

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What roles do emotions and logic play in the Spych approach to marketing communications?
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What roles do emotions and logic play in the Spych approach to marketing communications?

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Integrated Advertising Promotion And Marketing Communications

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