You have been hired as a marketing research analyst for the Malaysian automobile manufacturer Proton. Your boss,

Question:

You have been hired as a marketing research analyst for the Malaysian automobile manufacturer Proton. Your boss, the product development director, wants you to investigate the prime attributes domestic automobile buyers are looking for. Explain to your boss (a student in your class) the analysis that you would conduct, and/ suggest clusters that can be created

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question
Question Posted: