1. This case made use of telephone surveys. How would you customize the fieldwork process mentioned in...

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1. This case made use of telephone surveys. How would you customize the fieldwork process mentioned in the book to the case of telephone interviews?

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 10, 2024 06:00 AM

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22. This case made use of telephone surveys. How would you customize the fieldwork process mentioned in the book to the case of telephone interviews?
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1. This case made use of telephone surveys. How would you customize the fieldwork process mentioned in...

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Basic Marketing Research: Leeds University Business School

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