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Basic Marketing Research: Leeds University Business School(4th Edition)

Authors:

Malhotra, Naresh K

Free basic marketing research: leeds university business school 4th edition malhotra, naresh k 9781292033785
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ISBN: 9781292033785

Book publisher: Cengage Learning

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Book Summary: For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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