1. What should Mike Rhodin do to increase traffic to the Web site and enhance the user...

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1. What should Mike Rhodin do to increase traffic to the Web site and enhance the user experience?

a. Redesign the Web site.

b. Upgrade the existing Web site, making only the necessary changes.

c. Engage in aggressive banner advertising.

d. Engage in aggressive print advertising.

e. Offer price discounts to customers on the Web site.

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