2. Determine total e-commerce sales for the past year from each of the following sources: Forrester Research

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(www.forrester.com), ComScore (www.comscore.com), Nielsen (www.nielsen.com), and the U.S. Commerce Department (www.commerce.gov). Do these four estimates agree?

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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2. Determine total e-commerce sales for the past year from each of the following sources: Forrester Research

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Basic Marketing Research: Leeds University Business School

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