2. Develop a focus-group discussion guide for understanding the consumer decision-making process for personal computer purchases.

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Basic Marketing Research: Leeds University Business School

ISBN: 207990

4th Edition

Authors: Malhotra, Naresh K

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Question Posted: Oct 10, 2024 12:01 PM

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1. In gaining an understanding of the consumer decision making process for personal computer purchases, would focus groups or depth interviews be more useful? Explain.
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2. Develop a focus-group discussion guide for understanding the consumer decision-making process for personal computer purchases.

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Basic Marketing Research: Leeds University Business School

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