2. Welcome, Inc., is a chain of fast-food restaurants located in major metropolitan areas in the South.
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2. Welcome, Inc., is a chain of fast-food restaurants located in major metropolitan areas in the South. Sales have been growing very slowly for the last 2 years. Management has decided to add some new items to the menu; however, first they want to know more about their customers and their preferences.
a. List two hypotheses.
b. What kind of research design is appropriate? Why?
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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