3. Discuss the following statement in a small group: Quantitative research is more important than qualitative research
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3. Discuss the following statement in a small group:
“Quantitative research is more important than qualitative research because it results in statistical information and conclusive findings.”
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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