4. Search the Internet and your librarys online databases to identify an innovative new product introduced in
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4. Search the Internet and your library’s online databases to identify an innovative new product introduced in the past 12 months and research it. Write a report about the marketing research undertaken to develop this product.
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Related Book For
Basic Marketing Research: Leeds University Business School
ISBN: 207990
4th Edition
Authors: Malhotra, Naresh K
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