A company is planning a service that gives respite and support to carers that look after ill

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A company is planning a service that gives respite and support to carers that look after ill or disabled friends or family. It wishes to undertake a face-to-face survey of the carers. What sampling technique would you recommend for this task? Detail the stages involved in making this technique work. What would be the limitations and nearest alternative to the approach that you have recommended?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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