A major electric utility company would like to determine the average amount spent per household for air-conditioning

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A major electric utility company would like to determine the average amount spent per household for air-conditioning during summer months. From its own records it knows how much electricity is consumed per household but not how much is spent on particular appliances and the attitudes towards the use of those appliances. Thus management believe that a survey should be conducted. What procedure would you recommend for determining the sample size?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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