Collect 30 advertisements featuring women from recent issues of popular magazines. Do a content analysis of these
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Collect 30 advertisements featuring women from recent issues of popular magazines. Do a content analysis of these ads to examine the different roles in which women are portrayed in advertising.
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Related Book For
Marketing Research An Applied Orientation
ISBN: 9789332559523
7th Edition
Authors: Naresh K Malhotra, Stayabhusan Das
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