Collect 30 advertisements featuring women from recent issues of popular magazines. Do a content analysis of these

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Collect 30 advertisements featuring women from recent issues of popular magazines. Do a content analysis of these ads to examine the different roles in which women are portrayed in advertising.

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Marketing Research An Applied Orientation

ISBN: 9789332559523

7th Edition

Authors: Naresh K Malhotra, Stayabhusan Das

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