Discuss the dilemma faced by the survey designer who wishes to develop a survey that is not
Question:
Discuss the dilemma faced by the survey designer who wishes to develop a survey that is not prone to interviewer bias but also sees that interviewer rapport with respondents is vital to the success of the survey.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Research: An Applied Approach
ISBN: 187937
3rd Edition
Authors: Naresh K. Malhotra, David F. Birks
Question Posted: