Divide the class into groups of four or five. Match the groups evenly into supplier and client

Question:

Divide the class into groups of four or five. Match the groups evenly into supplier and client teams.cair a client team with a supplier team. Each client team should pick some aspect of the university such as student housing, student transportation, sports, sororities, fraternities, food on campus, and some other aspect of student life. Next, the client team should create four management objectives for their topic and construct a questionnaire to meet the management objectives. In addition, the questionnaire should include the following demographics: age, gender, major, and others determined by the instructor. Once the client team approves the questionnaire, both the client and supplier members should complete 10 interviews each. The results should then be presented to the class.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research Essentials

ISBN: 9781119239451

9th Edition

Authors: Carl McDaniel, Roger Gates

Question Posted: