Divide the class into groups of four or five. Each team should go to the Internet and

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Divide the class into groups of four or five. Each team should go to the Internet and look up database marketing. Each team should then report to the class on how a specific company is effectively using databases to improve its marketing efficiency.

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Marketing Research Essentials

ISBN: 9781119239451

9th Edition

Authors: Carl McDaniel, Roger Gates

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