Graphically represent the consumer decision-making process described in the following paragraph: The consumer first becomes aware of
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Graphically represent the consumer decision-making process described in the following paragraph:
The consumer first becomes aware of the need.
Then the consumer simultaneously searches for information from several sources: retailers, advertising, word of mouth, and independent publications. After that a criterion is developed for evaluating the available brands in the marketplace. Based on this evaluation, the most preferred brand is selected.
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Related Book For
Marketing Research: An Applied Approach
ISBN: 187937
3rd Edition
Authors: Naresh K. Malhotra, David F. Birks
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