In a small group discuss the following issues: Given that many governments use sampling to check the

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In a small group discuss the following issues: ‘Given that many governments use sampling to check the accuracy of various censuses and that non-response rates to censuses are growing, national decennial censuses should be abolished in favour of the use of existing databases and sample surveys’ and

‘Because non-sampling errors are greater in magnitude than sampling errors, it really does not matter which sampling method is used.’

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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