Select any Premier League football club in a country of your choice. Using secondary data sources, obtain

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Select any ‘Premier League’ football club in a country of your choice. Using secondary data sources, obtain information on the annual sales of official club merchandise and the ‘industry’ (your definition of this)

sales over the last five years. Use a spreadsheet package to analyse this information and develop a graphical model relating the club’s sales to the industry’s sales.

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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