students to determine their preferences for some of the popular restaurants in your town or city. Based

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students to determine their preferences for some of the popular restaurants in your town or city. Based on your pilot, evaluate the efficacy of the scale items you chose, and design new scale items that could be used for a full survey.

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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