What are the major decisions involved in constructing an itemised rating scale? How many scale categories should

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What are the major decisions involved in constructing an itemised rating scale? How many scale categories should be used in an itemised rating scale? Why?

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Marketing Research: An Applied Approach

ISBN: 187937

3rd Edition

Authors: Naresh K. Malhotra, David F. Birks

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Question Posted: Oct 26, 2024 05:00 AM

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What are the major decisions involved in constructing an itemised rating scale? How many scale categories should be used in an itemised rating scale? Why?
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What are the major decisions involved in constructing an itemised rating scale? How many scale categories should

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Marketing Research: An Applied Approach

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