You are a marketing research consultant hired to organize focus groups for an innovative German-style fast-food restaurant.

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You are a marketing research consultant hired to organize focus groups for an innovative German-style fast-food restaurant. What kind of people would you select to participate in focus groups? What screening criteria would you use? What questions would you ask?

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Marketing Research An Applied Orientation

ISBN: 9789332559523

7th Edition

Authors: Naresh K Malhotra, Stayabhusan Das

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