1. A brand could receive the highest median preference rank on a rank order scale of all...
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1. “A brand could receive the highest median preference rank on a rank order scale of all the brands considered and still have poor sales.’’ Discuss.
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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