1 describe the survey fieldwork process and explain the selecting, training and supervising of fieldworkers, validating fieldwork...

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1 describe the survey fieldwork process and explain the selecting, training and supervising of fieldworkers, validating fieldwork and evaluating fieldworkers;

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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