1. Do you think that Lotus adopted the right research design? Which one of the following types...
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1. Do you think that Lotus adopted the right research design? Which one of the following types of research designs would you recommend and why?
a. Focus groups
b. Depth interviews
c. Survey research
d. Projective techniques
e. Focus groups followed by survey research
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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