1. What should John Anderson do to compete with in-house and store brands of jeans? a. Discount...
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1. What should John Anderson do to compete with in-house and store brands of jeans?
a. Discount the price of Levi’s.
b. Introduce a new brand of lower-priced jeans.
c. Sell Levi’s through discount stores, such as Walmart and Target.
d. Increase the advertising budget for Levi’s.
e. Establish a presence in social media.
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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