1. What should John Anderson do to compete with in-house and store brands of jeans? a. Discount...

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1. What should John Anderson do to compete with in-house and store brands of jeans?

a. Discount the price of Levi’s.

b. Introduce a new brand of lower-priced jeans.

c. Sell Levi’s through discount stores, such as Walmart and Target.

d. Increase the advertising budget for Levi’s.

e. Establish a presence in social media.

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