3. Discuss the role of the type of research you recommend in enabling John Anderson to determine...
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3. Discuss the role of the type of research you recommend in enabling John Anderson to determine the power of a national brand like Levi’s compared to an in-house brand like Gap or a store brand like JCPenney's Arizona jeans.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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