11. Illustrate the use of Likert, semantic differential, and Stapel scales in measuring consumer preferences for fast-food...
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11. Illustrate the use of Likert, semantic differential, and Stapel scales in measuring consumer preferences for fast-food restaurants.
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Related Book For 
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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