12-6. Marketers use Q Scores to determine a celebritys appeal to their target audience. Research Q Scores
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12-6. Marketers use Q Scores to determine a celebrity’s appeal to their target audience. Research Q Scores and write a report on a specific celebrity’s Q Score for the past several years. If the score changed considerably, what could be the reason? What other types of Q Scores are there besides scores for celebrities? (AACSB: Communication;
Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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