13. When assessing a measurement instruments construct validity, why is it necessary for the instrument to have

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13. When assessing a measurement instrument’s construct validity, why is it necessary for the instrument to have a theoretical foundation?

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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Question Posted: Oct 16, 2024 08:02 AM

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13. When assessing a measurement instruments construct validity, why is it necessary for the instrument to have a theoretical foundation?
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13. When assessing a measurement instruments construct validity, why is it necessary for the instrument to have

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Marketing Research:An International Approach

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