14 Discuss the ethical issues in marketing research that relate to (a) the client, (b) the supplier,

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14 Discuss the ethical issues in marketing research that relate to

(a) the client,

(b) the supplier, and

(c) the respondent.

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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