14-15. In what different ways does Nutrisystem engage in direct marketing?

You’ve probably heard of Nutrisystem, a company that produced

$800 million in revenues last year by selling weight-loss products.

What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign that not only has expanded the business but also provides substantial return-on-investment potential.

The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company.

Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort.