2. Based on your interpretation, does Figure 13.1 support the old managements segmentation (the seven segments). Or
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2. Based on your interpretation, does Figure 13.1 support the old management’s segmentation (the seven segments). Or do you think that the new management should change the company’s segmentation strategy? And if so, how could this be done?
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Marketing Research:An International Approach
ISBN: 9798554161223
1st Edition
Authors: Marcus Schmidt; Svend Hollensen
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