2. Discuss the role of the type of scaling technique you recommend in enabling Jim Davis to...
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2. Discuss the role of the type of scaling technique you recommend in enabling Jim Davis to determine consumer preferences for New Balance as compared to Nike, Reebok, and Adidas and increase the market share of New Balance.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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