1. In order to increase the market share of New Balance, Jim Davis should: a. Use celebrity...
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1. In order to increase the market share of New Balance, Jim Davis should:
a. Use celebrity endorsements.
b. Introduce lower-priced shoes.
c. Enhance the style and color of shoes.
d. Increase the promotional budget.
e. Sell New Balance shoes on the Internet.
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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