2. Explain how each would be carried out. Joyce Lauchner was the general manager of the Milan Food Cooperative (MFC). She had become concerned of late that she had lost touch with the buying patterns of the cooperative members. MFC just seemed so big now compared to the early days. She wondered whether she could make use of some data that were already available to her to increase her understanding of the members purchasing habits. She hoped that she could use this knowledge to better plan the mix and quantity of goods that MFC carried.